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Software reviews, sales playbooks, a plain-English sales glossary, and a huge library of real SaaS sales emails and voicemails.
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Sales Emails
Real sales and marketing emails and voicemails from SaaS companies, kept word for word.
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Best-of lists that compare the software sales teams buy.
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Book reviews, explainers and playbooks for people who run sales teams.
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Plain-English definitions of sales terms, newest AI and internet terms first.
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AI SDR
Software that does the work of a sales development rep: researching prospects, writing outreach, following up and booking meetings.
The library explains new sales vocabulary in plain English, newest AI and internet terms first.
Read the definition
Email templates
Real SaaS sales emails and voicemails: the 2027 library
Every email and voicemail is kept word for word as it was sent in 2016 and 2017, so you can study them as swipe files. Company pages note which companies were since acquired, renamed or shut down.
Key findings from the original study
74% of companies didn't leave voicemails.
Companies sent one email per day until the end of the cycle.
Companies that left voicemails had 160% longer sales cycles.
65% of companies handed the lead to an automated marketing campaign.
The average marketing drip campaign was 3 emails long.
Companies followed up for 9 days before stopping contact.
How we conducted the study
Using the details of a fictional Vodafone employee, we signed up to SaaS companies from the Montclare SaaS 250 and the top startups on AngelList. We made no effort to reply to the sales outreach, so you get a true picture of how real SaaS teams follow up on a high-value lead who goes quiet.