Real SaaS Sales Emails and Voicemails: The 2027 Library

Refreshed November 2026. Every email and voicemail is kept word for word as it was sent in 2016 and 2017, so you can study them as swipe files. Company pages note which companies were since acquired, renamed or shut down.

Key findings

From Process Street's original 2016 study of these companies. The figures describe 2016 outreach and were not re-measured.

Companies followed up for 9 days before stopping contact

74% of companies didn't leave voicemails

Companies sent one email per day until the end of the cycle

Companies that left voicemails had 160% longer sales cycles

65% of companies handed the lead to an automated marketing campaign

The average marketing drip campaign was 3 emails long

Access an archive of thousands of real sales emails and voicemails from some of the top SaaS sales teams, organized by company.

See Emails from All 280 Companies

How we conducted the study

Using the details of a fictional Vodafone employee, we signed up to SaaS companies from the Montclare SaaS 250 and the top startups on AngelList.

We made no effort to reply to the sales outreach, so you get a true picture of how real SaaS teams follow up on a high-value lead who goes quiet.

Learn sales from the best SaaS companies. See every email and voicemail in the library.

See Emails from All 280 Companies